![]() To learn more, read our guide to Core Web Vitals and how to improve them. This list constantly evolves and includes other relevant metrics like TTFB and FCP. The Core Web Vitals are part of a bigger set of quality signals called Web Vitals. With that said, these are Google’s thresholds to evaluate the Core Web Vitals of a page: So you should first prioritize creating content that meets users’ needs. Because relevance and search intent are more important. Because relevance will always come first.Ī page that loads a “tiny bit faster” won’t necessarily outrank other slower pages. Because Google can penalize your site if you don’t.ĭon’t put page speed before good content. Optimizing pages with poor performance should be your priority. Once you hit that threshold, you won't necessarily see huge gains by micro-optimizing your page speed by a few milliseconds. Note: Google says its page speed updates only negatively affect pages that deliver “ the slowest experience.” But they recommend aiming for the "Good" threshold for best results. You can check your scores in the Core Web Vitals report in Google Search Console. Google classifies your site’s Core Web Vitals as “Good,” “Needs Improvement,” or “Poor.” You can use these metrics to gauge how fast your page should be. You need to understand Core Web Vitals to optimize page speed. Cumulative Layout Shift (CLS) measures how often users experience layout shifts.It should be of 100 milliseconds or less. First Input Delay (FID) measures how long it takes until a user can interact with a page.Largest Contentful Paint (LCP) measures how long it takes for your main content to load.Google uses these three metrics to get a picture of loading speed based on actual speed, webpage interactivity, and visual stability: Google’s Core Web Vitals are a set of metrics that score the user experience of a page. Next, we’ll provide guidance on what a good page speed is based on Google’s Core Web Vitals. Onload time: How long it takes to fully load the content of a page.First Contentful Paint (FCP): How long it takes for the user to see the first element of a page (like an image).Time to First Byte (TTFB) : How long it takes for the page to begin loading.That’s why we say page speed is not a single metric, but many.Ĭommon page speed metrics include the following: ![]() You can measure each of these events separately. And everything happens at a different pace. Other times, they have given up and left the page.Īs you can see, a lot happens when you’re loading a site. Sometimes, by the time the page loads completely, users have already found what they were looking for. While users wait, the content on the page might move around as new elements load.Īnd, eventually, the content of the page fully loads. Maybe a block of text or an image.Īt a certain point, the user can interact with the page. ![]() Sometimes, the first thing the user sees is a blank page.Ī few milliseconds (or seconds) later, users see some elements. Say a user types a domain into their web browser and presses “enter.” It acts as an umbrella term.īecause there are many ways to measure page speed. In fact, the probability of bounce almost triples if your page takes longer than three seconds to load, according to Google. Page speed affects your search engine rankings because slow sites negatively affect user experience. Page load speed is a confirmed ranking factor on desktop and mobile.įaster loading times (along with other important signals) can contribute to higher rankings. In this article, you’ll discover how page speed affects SEO, find tools to measure it, and learn ways to improve it. Page speed also differs on the desktop and mobile versions of a page. Many factors, such as your web hosting and your page size, affect page load speed. From an SEO standpoint, having a fast page speed is essential. Page speed (also called “load speed”) measures how fast the content of a page loads.
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